Yes SEO is a very profitable business model in Nigeria you can do in 2024.

In fact: 

SEO transformed me from being just a regular Nigerian student to someone earning six figures every month, simply doing SEO.

nickdams seo payment

I am not here to brag or try to sell you anything.

I’m just here to show you how lucrative this SEO business in Nigeria can be.

I’m also going to show you a step-by-step plan on how to make this money doing SEO for yourself.

But first, why should you do SEO?

It’s clear that unemployment rates for Nigeria youths have increased by 53%


That means, getting a job in Nigeria in this economy is like a dream come true.

When I mean a job? I’m referring to well-paid jobs with six figures in salary.

To consider yourself above 70% of Nigerians suffering, you need to earn at least ₦150,000 which is 5x minimum wage ₦30,000.

And rents can take up 50% of the expenses, especially in megacities like Lagos.

nigerian bills

But with SEO business, you can average around  ₦250k-₦1.5million per month depending on your level of expertise and clients (more on that later).

So earning around ₦250k and above has put you ahead of 70% of Nigerians struggling.

All these can be achievable just by doing SEO business.

I can attest, as I mentioned before, that I receive a monthly payment from a client simply by implementing SEO strategies for their website.

nickdams seo payment

Benefits Of Doing SEO in Nigeria?

I’ve been involved in SEO for three years now, starting back in 2019, and a significant portion of my income traces back to 2012.

My initial earnings were directly tied to selling SEO as a service, a topic I’ll delve into further in a moment.

How did it happen?

I taught myself SEO through hands-on experience, employing a step-by-step approach to secure my first SEO clients.

And here’s the intriguing part:

I landed a position as their YouTube SEO manager.

I successfully boosted their YouTube channel by 150%, and in 2020, I earned ₦70,000 per month for just five hours of work each day.

They were happy, retained me, and made me the SEO manager for the entire brand, and was paid handsomely.

I do SEO for their……

  • Blog
  • Youtube channel

What am I trying to derive here?

You’re Not Limited To How Much You Can Earn With SEO?

Look, my first paycheck comes from offering SEO to clients which was ₦70,000 per month.

Today I charged ₦70,000-₦500,000 per month offering the same services to other clients.

Unlike before, I now charge higher because I’m 100% confident in my SEO skills.

SEO Exposes You To Other Digital Marketing Skills

Thanks to SEO, I now consider myself proficient in the following.

  • Email marketing
  • Link building specialist
  • Conversion rate optimization specialist
  • SEO copywriter

Look, There is no how you would do SEO without getting your hands dirty on the following.

seo in one

For example, I SEO optimize my blog post to rank on page 1.

republished article ranking on Google

I then use email pop-ups to get leads from the free traffic Google.

Lead Magnets

And send them weekly emails.

email post to our subscribers

I incorporate all these experiences into my portfolio so that potential clients understand they are hiring someone with substantial expertise.

This minimizes hesitation on their part, and they are more likely to engage my services with confidence.

But here’s another crucial point:

Generating income through SEO doesn’t solely depend on working with clients.

For instance, I optimize my websites and videos to rank on Google, allowing me to earn peanuts through AdSense

damshustle adsense earning

And affiliate commissions.

picoworkers earning

More Potential Customers

When it comes to online advertising, nothing beats SEO.

That’s because SEO traffic is free, passive, and scalable.

For instance, my client’s websites rank for over 10 keywords on Google Page 1.

And that brings in 6k visitors in traffic from Google.

client blog search traffic

And Over 2 million views on YouTube.

youtube analytics

That strategy resulted in over $30,000 in course sales.

We didn’t spend a dime on ads; our approach relied solely on creating valuable content.

Had we opted for Google ads, the expense could easily have surpassed $5,000, but with SEO, we achieved these results without any direct cost.

Grow Your Own Business

If you have an online business and SEO is not part of your marketing plan, your business is on the verge of falling off a cliff.

Paid ads work but nothing beats free traffic from Google.

If you stop running ads on your offer, people won’t see it.

But with SEO, you just research keywords your audience is searching for and make content around it.

There are over 2 billion searches on Google every month and that’s to say, people need information regarding anything including your products.

That’s because Google and YouTube are the most popular search engine in the world.

Do keyword research to find what your customers may be searching for and rank to start getting traffic.

How Much Do SEO Experts Make In Nigeria?

On the flip side, SEO experts make around ₦250,000-₦1.5million per month doing SEO for clients

But on the other end, most SEO experts make more money doing SEO for themselves than working for clients.

It all boils down to your goals and objectives.

For example, Adam enfroy, a 6-figure blogger makes over $350k/month blogging.

adam enfroy income reports

While Emmanuel Emenike is a Nigerian blogger who makes $3000/month blogging for himself.

emmanuel emenike

How To Start an SEO Business In Nigeria?

In the fast-paced world of online businesses, Search Engine Optimization (SEO) has become a crucial factor in achieving digital success.

For those aspiring to start their own SEO business in Nigeria, the journey begins with a personal commitment to learning and applying SEO techniques.

While formal education and online courses can provide a foundation, the real expertise comes from hands-on experience.

Learn by Doing: The DIY Approach

The path to success in SEO involves trial and error.

Learning what works and what doesn’t requires personal experimentation.

The most effective SEO professionals are those who have dedicated time to practicing on their projects.

This hands-on experience not only builds expertise but also boosts confidence in the ever-evolving field of SEO.

 Build Your Blog: A Practical Step

One of the common mistakes aspiring SEO professionals make is learning on someone else’s website.

Experimenting with SEO strategies on a live website, especially a client’s, can have significant consequences.

To avoid damaging your reputation as an SEO expert, it’s advisable to start by building your blog.

My personal experience with my first blog in 2018, though initially challenging, provided invaluable insights and contributed to my success in the field.

Today, my blog ranks on the coveted first page of Google, a testament to the power of learning by doing.

blog without domain article

*Learn More: Best Places To Learn Blogging/SEO In Nigeria*

Collaborate with Digital Marketing Agencies

Securing clients is a crucial step in establishing an SEO business.

If finding clients independently seems challenging, consider partnering with digital marketing agencies.

These agencies often have a pool of clients, and by offering your SEO services, you can tap into their network while gaining valuable experience.

Leverage Online Platforms: Upwork and Fiverr

Upwork and Fiverr are excellent platforms to kickstart your SEO business.

While competition is fierce, starting small on these platforms can help you secure your first clients.

Create a compelling profile, showcase your skills, and gradually build a positive reputation by delivering quality services.

These platforms offer a stepping stone for beginners to enter the market and gain exposure.

Engage and Learn from Others

The SEO community is vast and filled with experts willing to share their knowledge.

Engage in online forums, communities, and social media groups related to SEO.

Networking with fellow professionals can provide insights, solutions to challenges, and even potential collaborations.

Don’t hesitate to seek advice and share your experiences to foster a supportive community.

Your SEO Journey Begins with You

Embarking on a journey to start an SEO business in Nigeria requires dedication, perseverance, and a commitment to continuous learning.

By practicing SEO on your projects, building your blog, partnering with digital marketing agencies, and leveraging online platforms, you can establish a solid foundation for your SEO business.

Embrace the challenges, learn from experiences, and watch your business thrive in the competitive digital landscape.

Over to You:

Share your SEO struggles and experiences in the comments below, and let’s build a community where we can learn and grow together!*

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About the author

Nick Dams is the founder of damshustle and a seasoned marketer at a 6-figure SaaS company. With a focus on successful blogging business and Youtube channel.

Nick has propelled clients' websites, grown their YouTube channels by 150%, and transformed brands into multi-million dollar businesses. He shares that on this blog

You can also follow me on Linkedin and Twitter

Learn More About Nick dams

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