A while back ago,
I teamed up with a personal brand who are finding it difficult to grow their youtube channel in a very competitive space, (the finance niche).
The Worst Part: they had just 5500 subscribers with over 50 videos within a period of 3 years after launching the channel.
For 3 years? yes and definitely.
Even though they were in a competitive space, having only 5500 subscribers within that period, is a HUGE FLOOP. provided that they still produce quality videos and more.
Moreover, half a portion of their slow success rates was due to the fact that they promoted the video with Facebook ads in their early days. even running ads: it resulted in only a total of 5500 subs.
They produce quality videos but the channel wasn’t actually growing at its fast rate.
So i came on Board as an editor to the channel on aug 24, 2021.
And notice some of the biggest mistakes many YouTubers make when trying to create a successful Youtube channel (more on that later)
I did the magic trick and tada.
We grew it from 5500 subscribers.
To 15,500 subscribers in less than 3 months, and as at today, we are over 42,300 subscribers.
A massive increase overtime.
Not just that, our videos nows ranks on google search results which brings in 5.8% increase to our channel traffic
So in this youtube case study, i will be revealing the Step-by-Step action plan
How It All Got Started
The channel was in a highly competitive space, The forex/crypto niche.
Even though my client started his Youtube channel way sooner, in 2019.
He still couldn’t have grown it long enough, despite we hear from other youtube success stories but my clients never experienced one.
So i did a thorough audits and noticed the channel was missing out in the following criterias.
- Not Optimized for SEO
- Channel lists wasn’t not well organized
- They’re promoting it the wrong way
- They didn’t leverage the Youtube built in feature.
And that said, so the first approach was to SEO optimize the older videos first.
And that leads us to the next section
SEO Optimize Our Channel
This Chapters covers every steps i took in optimizating the channel for Search engine.
The optimizations process was done in the following area.
- Video Tittle
- Video Desciption
- Video Tags
The very first step approach I took was to Optimize the video title.
Video titles are a great way to tell search engines what the videos are all about.
That way, they could easily rank the video based on its keyword.
So I generated a list of low medium tail keywords with the vidiQ tools?
Why medium tail keywords?
When starting out, you hear a lot of Yotubers say stuff like “choose low difficulty keywords when started out”
Yeah? That works pretty well, but that wasn’t what I aimed for.
The channels have 50 videos and none was created in low-difficulty keywords range.
So I had to optimize them around potential medium tail keywords they could easily rank for.
Moreover, the channel isn’t just a new channel.
It has 5500 subs making it relatively easy to rank for medium tail keywords.
So I generated a list of these medium tail keywords using vidiQ and added them to the title.
Add a few into the video descriptions and to the video tags.
And that setup allowed us to rank for some of the keywords we optimized it for and that leads to an increase in traffic and subscribers by 38% after the changes
Reverse Engineer Our Competitors Most Viewed Videos
So i generated a few lists of our competitors and i noticed a big imapact in one of their most popular videos.
Mosts of our competitors most viewed videos are on this topics ” forex millionaires” which tends to do well in terms of views and a bit lengthy.
Even channels with low subscribes still get somes decent amount of views too on that topic, still found success too.
So i accumulated these lists and we try to make something more better.
But one more thing:
Those online videos were basically about each individuals personal stories on how they become millionaires trading forex.
Luckily for my clients, he was a multi-millionaire and due to that, we try to be more specific when making our video.
So we made our headline flow this way.
And for a fact that, that posts was SEO optimized.
We ranked no.1 for the keyword “Forex millionaire” and that brings in 10,293 views.
And for a fact that it was a video keyword and also optimized around it.
That also got us that sweet spot on google search results and brings in 798 views which is 9% of the total traffic.
Even though that may sounds small, but it definitely worth it stress.
So now How did we achieve this?
Firsts, activate VidiQ chrome extension.
Pop any kewords you want to get details on, in the youtube search bar and Enable Inline kewords feature offered by VidiQ.
Now here you have them at your fingertips, spying on your competitors video tags.
And we added a few of these tags to ours.
And a few from Google keyword planner tools to our video tags also.
Why Google keyword planner?
The Google keyword planner is a keyword research tools owned by Google that shows you an estimations of the amount of searches generated by that keyword in a month.
So it makes it easy for Google to identify these keywords tags when they crawl the video.
How I Organized Our Channel Layout And PlayLists Which Increased Our Overall
By 1.8% (20,196 views)
1.8% may sounds small, but it 20.196 views.
I can explain,
Most channel lists may looks like this.
But this setup doesn’t make your youtube channel well organized.
The Truth is, there’s nothing wrong with this setup neither will it make a break of your youtube success.
But these setups makes it uneasy for our audiences to sorts our videos by categories.
E.g we are in the forex space and we make videos about anything related to forex trading.
So we then organized our contents in this format and classified our videos into well organized playlists like this.
And a thriller video
And that setup improved our overall channel performance.
Ps: (Our best performing videos was used as the thriller video)
Organized Our Channel PlayLists
I noticed 40% of our traffic came from audiences who search our youtube channel name (Brand).
And when they do, the only land it our channel lists like this.
Well, as mentioned earlier.
This arrangement isn’t bad idea as it usually the way youtube lists videos on every creator profile as shown above.
But it didn’t convert the way we wanted it to be.
Like our audiences can just picked a random video and call it a day.
Over there, Youtube justs show a lists videos from the order of the date published to latest videos.
So updated our playlists to this.
And when clicked, it leads you to this arrangements
So our videos are categorized in this manner.
So when our audiences lands themselves here, they justs don’t watch a video and call it a day.
The youtube video playlists is customized in a way that it plays another video when you just finished watching one.
And that goes live a circle.
And that setup resulted in 2846 views in total.
Pro Tips: Categorize Your Videos Into Playlists
When people think of promoting their YouTube videos.
They think of Stuff’s like, sharing it on social media like
- Instagram and more.
These stuff works but it’s not going to give you that brand recognition you want.
Bacause social media posts are usually buried down the news feed.
And that is because social media posts are usually designed in a way that needs to be updated frequently.
So this section shows how we promoted our video the right way which leads us to our brand and channel recognition.
So let dive right in.
How I Promoted Our Videos The Right Way
My client has a telegram group with over 5k members.
Once he makes a new video…we share it with this audiences.
Pretty cool and that usually brings in traffic which may sounds pretty unrealistic to me, about 12-20 views for that day and the other day, crickets.
But we need a better way to keep it rolling.
And the best options was
Not justs that, Quora is the perfect fits we can leverage for free
And then, I promoted in on forums like quora.
I quickly build up a quora profile for the brand and grew it to over 19.5K content views all in 48 days by answering over 100 questions
That sounds like a ton of work, but the results, it definitely worth the stress.
For each question answered, I added our videos as a guide to our audience so they can learn more.
For example, this question had 929 views and our client video was added to it.
and brought quite a few eyeballs into our videos.
Same process for other videos too.
That how good sharing your videos on forums like quora can be and it all resulted to part of our channel Growth and brand awareness.
How End Screens And Youtube Cards Increased Channel Subscribers By 0.2%
67% of our viewers who watched our videos till the end have not subscribed to our channel.
The other 33% where our subcribers and they usually watch almosts have of our videos which is bad for Viewers retention signal.
So we wanted to turn those not subscribers into subscribers.
So we leverage the Youtube built in features which are Endscreens and cards and that helped us grew our channel subscribers by 0.2%.
This chapter will show you how it was executed in this youtube case study.
So i ended up activating video cards close to 40% of the total video watch time and it resulted in 78 clicks.
That sounds small, but it just only a few portions of our videos we activated video cards for and it to redirect users to our old videos which were not performing well in terms of views.
So that alone boosted those old videos views and it started ranking.
If they watch our videos to the end, then we needed that little push to turn them into fulltime subscribers.
Am referring to the 67% who havent subscribe yet.
So Endscreens helped us acheived that.
So that way, when they watch till the end, a pop up on screens will apear like this.
2 of our most performing related videos with an Heavy box containing the Subscribe Icon, which appears to enable them to subcribe and that helps us get in 149 subscribers.
Add subscribe card to your videos on your channel.
Now I'll Like To Hear From You
What do you thinks about this case study?
Or is there any strategy you found new from todays post?
If so, let me know in the comments below and i will see you there.