In this post, I’m going to show you how to increase brand search volume in 2023 and beyond.
I used the strategies I’m about to share with you to increase one of my client’s brand searches on Google with Zero ads cost, Influencers, and anything that costs us more money.
So I relied 100% on SEO and Content Marketing that delivers results………
And today, he gets 11k qualified leads on Google
And 25,832 leads from YouTube search…
Luckily for you, I documented all the proven strategies I used during these processes so you have nothing to lose if you read till the end.
What Is Brand Search Volume?
Brand Search Volume is the number of times that people look for a specific brand name on the internet using search engines like Google.
In my case: My client was in Forex Trading and investing very competitive Niche
He was stuck at 5k subscribers on YouTube for 2 years and relied heavily on Paid ads.
80% of these 5k subscribers found his brand through Facebook ads.
So we can rely on all marketing efforts on paid advertising.
So I came on Board…
Grew the YouTube channel by 150% in 12 weeks From.
To 35k
And their blog from Zero to 6k visits in 1 year
And the rest was History…
When more people visit our online platforms, more users see what we share.
You know, the more users enjoy your stuff online, the more they get to know about your brand.
And once they like what you make, things just keep getting better from there…
Because of this, lots of people started looking up my client’s brand on Google and YouTube using its name.
Branded Search Traffic also helps us know how popular or well-known a brand is because if many people are searching for it, it might mean that they like the brand’s products or want to learn more about it.
How To Increase Brand Search Volume
Let’s dive right into (12) actionable ways to increase brand search volume:
- Optimize For SEO
- Email Marketing Campaign
- Start And Grow a Blog
- Guest blogging
- Leverage Video Marketing
- Story Telling + Educational Content..
- Appear As a Podcast Guest
- Start and Grow a YouTube channel
- Leverage Social Media
- Leverage Paid Ads
- Content Marketing That Delivers Results
- Monitor and Analyze Performances
Optimize For SEO:
SEO traffic is King….That’s because it is passive, consistent, and free.
SEO contributes to 70% of our marketing efforts on our blog.
And YouTube channel.
Since branded search traffic is related to search, you’ll want to double down on your SEO efforts.
For YouTube, we ensure to rank as no.1 for video keywords in our niche.
And also try to rank our videos on Google.
And get more subscribers to our videos.
For blogging, SEO takes a different approach than YouTube.
So I optimized our blog articles for search engines and we started getting traffic from Google.
I didn’t just stop from there, I used existing pop-up lead magnets to collect their emails.
And that leads us to the next section……
Email Marketing Campaigns:
At some point in your content marketing, you need to leverage email marketing.
Email marketing possesses a unique capability that sets it apart from other marketing channels: nurturing customer relationships.
SEO helps you get that traffic but it doesn’t keep your visitors on your page and most cases videos.
That is where email comes in.
For example, My client’s in-house writers published This great blog post………
So we sent it out to our email lists.
And it got..
And comments.
Start & Grow A Blog:
Google is the most visited website in the world.
That’s because 8.5 million people are searching on Google per day.
What does this tell you?
Your potential customers and target audiences are actively seeking information about your products or services via Google.
Consequently, an effective approach to reach and engage with this audience is by utilizing blogging as a means to convey your message.
And it all boils down SEO, by optimizing your blog post, so you can rank no.1.
And get traffic.
But that’s not all when it comes to increasing brand awareness.
Because Blogging allows you to position your brand as an authority in your niche.
When you consistently share valuable insights, tips, and industry knowledge, you build credibility with your audience.
As your blog becomes a go-to resource, people are more likely to trust and remember your brand when they need products or services in your domain.
And that leads us to the next section….
Guest Blogging:
Trying to increase your brand searches.
Consider guest posting on industry-related blogs.
This collaborative approach can introduce your brand to new audiences and establish connections with other influencers in your niche.
For example, we ensure we try as much as possible to become a guest contributor on Established websites.
Leverage Video Marketing:
Video Marketing goes beyond its traditional roles of educating, lead generation, and customer conversion;
It also excels at elevating in increasing brand awareness and search volume.
They are also highly engaging content formats.
When people watch compelling videos related to your brand, they are more likely to remember it and search for it later.
Engaging videos create a lasting impression, prompting viewers to seek out more information about your brand.
And what is the best way to do this
Story Telling + Educational Content..
Videos allow you to tell your brand story in a visually appealing and emotionally resonant way.
When viewers connect with your brand story through video, they are more inclined to search for your brand to learn more about it.
My client faced a similar scenario; their industry focuses on practical and actionable approaches.
However, we approached things differently. we just don’t produce educational videos alone, we extend further by unveiling their own story.
And got some interesting comments like this…….
So we noticed people started searching for that term mentioned in the video on Google
This wouldn’t have been possible if we didn’t tell our story….
In excess, brand story + video marketing = Increase in Brand searches and awareness.
Appear As a Podcast Guest:
Podcast does one thing than other marketing medium.
It puts your messages in front of other people’s audiences on your niche.
And video podcast tends to convert well.
With Podcasts. you tend to build an intimate and personal connection between hosts and listeners.
When you share your story, insights, and experiences, you can build a genuine connection with the audience.
This connection can lead to increased brand loyalty and word-of-mouth referrals.
My client once appeared on a podcast session with an influencer in his niche.
And he gets exciting comments like this.
Start & Grow A YouTube channel:
Approximately 80% of marketers employ video marketing strategies to expand their brand reach.
An impressive 90% of viewers express their desire for more video content from brands and businesses.
And that is because video tends to convert 10x better than ready 5000-word blog posts.
Don’t get me wrong, people do read blogs but video covers more.
For our brand’s journey to success, a video played a pivotal role, serving as the cornerstone from which we launched our marketing endeavors.
As of today, we have generated over 2 million views in the last 365 days…….
This solid foundation allowed us to subsequently diversify our efforts into blogging and other avenues.
Leverage Social Media:
Studying the platforms where your audience is most active is highly beneficial for you.
Social media is an excellent tool for microblogging, but its utility goes beyond that. It can also be leveraged to increase branded search volume.
In many instances, your blog posts can be shared across various social media platforms. This not only extends your reach but can also lead to increased website traffic.
Additionally, you can motivate your readers to share your content, which will further enhance your brand’s visibility within their networks.
Leverage Paid Ads:
It would be inaccurate to disregard the effectiveness of advertising in building brand awareness, even though we initially emphasized cost-free marketing strategies in this article.
Let me clarify: Free marketing tactics do yield results, but they demand time and patience before you see tangible outcomes.
This is where paid advertising becomes a valuable asset.
The key distinction is that it necessitates a financial investment.
As I mentioned previously, before I came on board, my client heavily relied on ads, which provided them with the initial traction they needed.
When we conducted a survey to identify the primary platforms through which our audience discovered us, a significant majority reported that they found us through advertising in his early days.
Content Marketing That Delivers Results:
Producing top-notch content is just one piece of the puzzle; without promotion, all your efforts may go to waste.
Content creation is merely a part of the equation; the challenge lies in effective promotion.
It’s not about posting your content on every social media platform even though that’s necessary; There are untapped traffic sources waiting to be explored.
This is where platforms like Quora and Reddit come into play.
Quora and Reddit are both microblogging platforms that serve as hubs for discussions on any topic.
Why should you leverage them?
Because they contain questions and information that your target audience is actively seeking, questions that aren’t easily found through a Google search.
In fact, during the early stages of our content promotion journey, we cultivated a strong presence on Quora.
We also strategically integrated our videos where relevant.
Monitor and Analyze Performance:
Use analytics tools to track the performance of your blog.
Measure metrics such as website traffic, time spent on pages, and conversion rates.
Analyzing this data allows you to refine your content strategy and better understand your audience, leading to more effective brand awareness efforts.
Now It’s Your Turn.
Now I’d like to hear from you:
Which strategy are you going to implement first in today’s guide for your brand?
Or did you just discover something new from today’s case study?
Let me know in the comments and will be happy to response
