This is a complete guide to Blogging on Linkedin
If you want to know,
How to leverage Linkedin for your business,
And why you shouldn’t be blogging full time using Linkedin.
Then this article will reveal all that for you.
If so, then let’s get started.
Why is Linkedin So Important?
With over 830 million members,
Linkedin has been termed to be the largest business-oriented networking website,
that is suited for professionals and career development.
With LinkedIn, you get the following benefits.
1. Targets highly professionals in your niche,
2. With a professionally designed LinkedIn profile, it can create an open door for more business or freelancing opportunities.
3. Connect companies with freelancers/recruiters
4. Easier to rank on Google.
5. A platform to show your expertise, knowledge, and skills.
What’s So Great About Blogging on LinkedIn?
Unlike other social networks out there, Linkedin posts build your profile awareness.
LinkedIn For SEO
If you want to know how to optimize your Linkedin Profile for SEO,
Get higher Google rankings with Linkedin articles
Then it would be best if you dive further into this chapter.
So let’s get started.
SEO means (search engine optimization), is all about optimizing your content to rank higher on search results.
When we classify content for SEO, we think of only blog posts and youtube videos.
Yes, blog posts rank, the same as youtube does rank on Google.
But Linkedin posts also get that sweet spot on Google search too.
This Linkedin article ranks on page 1 for the keywords “secret email system”
And it generates over 600 visits every month according to ahrefs and has a domain rating of 98.
And that is due to the fact that it is SEO friendly.
Ranking LinkedIn posts on Google search can be quite easy as compared to ranking a normal blog post.
Though they follow the same blog formatting guidelines.
Like Use sections subheaders
Use keywords in Headlines and subheaders
Apply images when necessary
Break your contents into chunks for easy skimming and enables your audience to convey information easily.
As that easy as it could be.
But with blogging, there is way more than that (more on that discussed down below).
How To Write And Publish An Article On LinkedIn
Publishing articles on Linkedin should basically rely on your business goals.
Microblogging with Linkedin is way different when you blog on it.
One key difference: is the length of their posts.
When microblogging on LinkedIn, content is usually in short forms.
But blogging, your texts are longs formats and in written texts only.
So for the purpose of this article, I will be showing you how to write an article on LinkedIn that goes viral.
With microblogging, you only have the sole purpose of growing your following
Because most microblogging posts don’t usually get that first page on Google.
With that, let dive further into the details
Without further due, you usually come across content on LinkedIn with a large following that generates leads.
And you felt, that if you design your contents in that manner you could also achieve the same thing.
But the truth is that most of these posts are from brands and profiles with a large following.
So when making posts, it can be quite tough to generate leads.
For the sake of these posts, I will be talking on behalf of you who doesn’t have a large following.
Keep it short and simple
Make it engaging
Linkedin Blog Examples
Examples of a LinkedIn blog should be
Example 1: Be personal
Example 2: Don’t Engage in self-promotion
Example 3: Leverage stories
Example 4: Allow controversies between you and your potential audiences
Example 5: Use figures to prove results
Example 6: Educate people about what you know
Try to be personal:
People on LinkedIn are mostly in for business or looking to join other business firms.
Sharing your thoughts and ideas that you think can potentially help the LinkedIn marketplace.
Don’t aim for self-promotion:
Fun fact, people hate seeing self-promotional posts, so you try as much as possible to aim for less.
people love stories, in fact, stories are one great way to get people engaged with your posts.
It makes your posts unique and brings out interesting facts about you, that they can find elsewhere.
Everyone all has a story to share, so you can pull up stories from your past encounter and that makes it fun to read.
Make it controversial to enable more audience interactions.
Use numbers to prove results:
Posts with numbers tend to do well and usually outperform some without concrete numbers.
Let your posts teach your audiences what they need to know, if it educates them it is in your best interests.
How Do You Post A Blog On Linkedin
LinkedIn has everything in place to start writing content on their platforms.
And it is quite easy to lay hands in all of these functions.
To get started, here are the steps.
#STEP 1: After successfully logging into LinkedIn,
close to the top center of your homepage you find to write an article as shown above.
#STEP 2: it directs you to a page where you find information like this as shown below.
#STEP 3: At the top header is where you input your headline and other options like font size, bold texts, and hyperlinks.
#STEP 4: write your articles, and upload images when necessary.
#STEP 5: Hit the publish button and your post goes live
How Long Should A Linkedin Blog Post Be
The performance of posts is not determined by their length.
In most cases,
you see short-form content outperforms long-form content, while long ones outperform shorter ones.
The reality behind is not just about its length but the information the posts carry.
If the information needed for the audience requires short paragraphs, then let it be a done deal.
If it is a long one, it is up to the type of information it carries.
From an SEO perspective, longer content tends to outperform shorter ones.
Backlinko founder brian dean did research with buzz sumo and they concluded longer form goes viral than short forms.
But on LinkedIn, we don’t blog along, we also microblog too (learn more).
From a microblogging perspective, you shouldn’t be worried about its length.
After all, not all creators on LinkedIn are in for SEO activities.
Most microblogging posts still tend to generate leads and engagements than longer ones.
Even though they didn’t get that SEO credibility, they still do a lot better in resonating with audiences on the platform.
Just like this one.
While for an SEO standpoint,
Your posts need to be (1,900-2,000 words) long with at least 8 images as they tend to perform better according to research (learn more).
A Linkedin post should be about (1,900-2,000 words) as they have been proven to perform better from an SEO standpoint.
For example, this LinkedIn post here is 12….long and for that, it ranked on the first page of google.
That said for now.
Why You Shouldn’t Rely On Blogging On LinkedIn
LinkedIn is great for blogging but not designed to suites blogging perspectives.
In other words, building a following on Linkedin can be quite devasting especially when you are just a small business owner.
You ain’t Grant Cardone, Gary vee who is already famous and has a lot of massive following.
Whenever they HIT the published live button, their contents are due to go viral due to their reputation and following.
But we ain’t Garyvee or Grant Cardone.
So I will be dishing out a few reasons why you shouldn’t rely on blogging consistently on LinkedIn, despite its benefits.
You Are Not In Full Control Over Your Contents:
Take it or leave it, posting content on LinkedIn is like posting your resources on someone else territory.
Once they get packed up, all your contents are gone.
We definitely know LinkedIn is no way going to get shut down in the nearest future, but have a look.
We have to experience the likes of Facebook which went down for a couple of hours on Oct 4, 2022.
That to say, nothing is 100% secured.
Your SEO techniques Are Limited:
LinkedIn is great and SEO friendly when it comes to ranking on Google.
But that is just the good thing about it, but there is more to just ranking on Google.
It doesn’t allow you to add TOC (table of contents)
It doesn’t allow to you add customization to your posts
It doesn’t allow you to create tables for comparisons which helps rank for table snippets.
It doesn’t allow you to set your own meta description which increases your CTR on search results.
Google Analytics and Search Console Vs LinkedIn Post Analysis:
When you publish a post on LinkedIn you can only see the
But there is more to that.
In SEO words, when ranking for one keyword, you also rank for other similar keyword variations under the same topic.
And that is where Google Analytics and Search console play a vital role.
Since it comes from google then you know it is Legit.
The Good part about LinkedIn analytics is that you see how well your post performed and how audiences interact with the post.
Google Analytics and Search console give you more info on this.
Your brand Cannot Be Identified (No Logo):
A logo represents, simplifies, and identifies a brand.
The good part about it is that it’s easier for people to remember your brand name and Logo than the author’s name.
When a post goes live on Linkedin, people can easily find your posts but they only see the posts and author name.
But not the logo, which they may find hard to recognize you if they come across you the second time.
You Only Attract Readers Not Leads:
Readers are people who actually consume information on your contents
Leads are targets marketed audiences that can be future referenced to about any of your products or offers.
They are potential customers.
You Can’t Monetize Your Posts With Ads:
I won’t stress more on this, but it is impossible to monetize a LinkedIn post with ad networks like medicine, Adsense, ezoic, etc.
Either monetizing with ads networks on other social platforms apart from owning a blog is Impossible.
Instead, you can only rank affiliate posts and there are limits to how you can customize that post.
Google Recognizes LinkedIn Instead Of The Writer:
When a LinkedIn post is ranked on Google, it sees it as a post from Linkedin.
But when you ranked your blog posts on Google, it sees your entire brand name/blog name.
All credits go to whoever Google recognizes.
So with all these options, what is the best thing to do?
And that leads us to the next section.
Linkedin Articles Vs Blogs Posts: Which Is Better?
Am not going to be doing a comparison between why should a LinkedIn post is better than a typical blog post.
Or the opposite.
The point is, each has its own Good and Bad parts of it.
To make it up.
Here is a Table that briefly sums up the differences.
|LINKEDIN POSTS||BLOG POSTS|
|cannot be monetized unless through link insertion||can be easily monetized|
|Less SEO tactics|
(one page seo)
|On page SEO
Off page SEO
|Show authoritativeness with your connections||Build Only Brand/blog name authoritativeness|
|it can reuire your readers to visit your site||No control over look and feel|
But that is just as it is.
Focusing on blogging with LinkedIn let you miss a lot of things that could potentially take your brand name off the roof.
Whereas blogging on the other ends, has its own benefits that LinkedIn couldn’t provide.
So how do you go about it? leverage both.
If you have an existing blog, republishing your blog posts on LinkedIn is a great way to get maximum exposure.
Meaning, more additional eyes on your content that others may not have come across.
In other words,
Having a LinkedIn profile is essential, especially as a B2-B business owner.
And also having your blog contents republished on LinkedIn helps in boosting your profile reputation.
But you have to be strategic about this as it can lead to.
Duplicate contents in the eyes of Google.
So how do I go about it?
Firstly, make sure your content is first published on your blog and indexed by search engines.
And then, republished the article on LinkedIn but you only change a few parts of the article to avoid being the same (learn more).
The prons behind this is that
It can be a bit of stress
If not handled properly can lead to duplicate content and Google hates that.
In other cases,
Or you can use the WP to LinkedIn Auto Publish plugin, as it sounds
It automatically publishes links from your blog articles, including featured images, to the LinkedIn platform without stress:
Sharing your Blog posts on LinkedIn gives you the opportunity to show your connections that you are an authority in your field.
Just like you share your blog posts to other networks, with Linkedin you can share your posts on their platforms.
And that can build strong relationships, credibility, trust, and real values in their eyes.
With that also, it can lead to an increase in lead generating and traffic to your blog.