From sending over 9 emails in a month.
My client’s email campaign targeting over 18,000+ contacts—70% Nigerian and 30% from West Africa—generated over $15,000 in sales by promoting a program to these 18,000 email lists.
And yet, some still wonder if email marketing works in Nigeria.
Spoiler Alert: Email marketing works in Nigeria and across Africa. It’s one of the fastest ways to achieve a 3x return through referral traffic, boost customer retention, and deliver the highest ROI compared to other marketing methods.
Check out responses from these email lists I send out a campaign to.
Awesome right? So, what’s stopping you from starting your email campaign?
>>Check out these email marketing software options to kickstart your journey<<
Let’s dive deeper into why email marketing is so effective in Nigeria.
How Effective is Email Marketing in Nigeria?
My earlier points already make a strong case, but if you’re still skeptical, it’s up to you.
According to Statisca:
Statista.com reports that over 93 million Nigerians use the internet, with a significant portion spending time on social media platforms like WhatsApp, Facebook, and Instagram before checking their emails. Many Nigerians only check their inboxes when expecting something important. A 2019 report from the email marketing agency Netcore Smartech revealed that the average open rate for emails sent through their platform was 16.24%. This suggests that a large number of people are simply not reading their emails.
Credits: boltzmenn.medium
However, when I look at the sales numbers from my email list, the results tell a different story.
We’re consistently achieving strong results with email marketing.
Last month’s email campaign led to 139 sales of a $99 program.
Even more interesting, 90% of these purchases came from Nigerians.
What does this tell you? Statistics aren’t always 100% accurate.
In summary, it doesn’t matter where your audience is located—what truly matters is the offer and the value you provide.
Does Email Marketing Work in Africa?
As someone who has generated over $30,000 through email marketing for clients promoting offers to African audiences, I can confidently say that emailing to African markets can be highly profitable. It also offers one of the best ROIs when you ensure that your emails are aligned with the reasons your audience signed up and the offers you provide.
How To Get Started With Email Marketing In Nigeria (0-$15000/Month):
Achieving $0 to $15,000 per month through email marketing takes a lot of effort, but trust me, the results are always worth it.
Growing from $0 to your first $100 in email marketing primarily depends on two key factors:
- The size of your email list
- The quality of your offer
The larger and more active your email list, the more money you can potentially make.
The more engaged your audience, the better your chances of success.
But there’s more.
To get started, Choose an email marketing platform:
- Converkit
- Mailchimp
Have hands-on experience with these two platforms but will always recommend converkit over Mailchimp because of its ease of use less cost-effective and very great customer support with faster response time.
Craft a Great Lead Generation Offer:
To make money from email marketing, you need to have an email list of ready-to-go prospects wanting to hear from you.
And how do you get them to sign up on your email list? powerful lead magnets.
And had over 310 email contacts and currently doing above 1000+ email contacts.
Or you can offer them an ebook in exchange for contact details.
Or leverage existing intent popup to promote an offer related to the context of that post.
If you don’t have a blog, check out this post on how I made $2000 blogging in Nigeria.
Personalize Your Emails:
Tailor your message to resonate with each individual, not the entire list.
E.g. by adding first name to it.
Speak to One, Not All:
Address your audience as if you’re speaking to one person, making it more relatable.
Create a Captivating Headline:
Make your headline 3x more captivating to boost open rates.
Keep It Conversational:
Write your copy in a conversational tone to engage your readers.
Add a Clear CTA:
Always include a strong call to action to guide your readers on the next step.
Showcase Testimonials and Results:
Build trust by sharing real testimonials and proven results.
Want Me To Teach You How To Make Your First $100 Email Marketing?
“Want me to teach you how to make your first $100 with email marketing?
Contact me today and let’s get started on building your successful email campaign!”
