If you want to know how much email marketing software costs, you have come to the right place.
As someone who has made over $15,000 doing email marketing for clients in Nigeria and has experience with several email platforms, I’m in the best position to tell you the cost.
Key takeaway:
It costs “₦0” to get started using this email marketing software because most of this software only charges based on the number of subscribers, amount of emails sent, features, and integrations which vary based on your email marketing objectives.
I used converkit and was able to generate exceptional results of over $15,000 MoM from email marketing to Nigerian clients alone.
You will only pay when you have over 10,000 email subscribers, which is good to start.
Understanding Email Marketing Software
Email marketing software helps businesses create, send, and track email campaigns.
These platforms come with various features, such as customizable templates, automated workflows, analytics, and more.
The cost of these software tools can vary widely depending on the features and services offered.
Key Factors Affecting Cost:
Several factors influence the cost of email marketing software in Nigeria:
1. Number of Subscribers: Most email marketing platforms like Converkits charge based on your subscribers.
The more email subscribers you generate, the higher the cost.
2. Email Volume: Unlike some email platforms that charge based on the number of subscribers, platforms like Brevo which is a good email CRM charge based on amount of emails sent/month.
High-volume senders may incur higher costs.
3. Features and Integrations: Email platforms with advanced features like automation, segmentation, A/B testing, and CRM integration can increase the price.
4. Customer Support: Premium support options can also add to the cost.
5. Billing Cycle: Monthly billing is typically more expensive than annual billing.
Popular Email Marketing Platforms in Nigeria
Let’s explore some popular email marketing platforms and their costs.
These are email platforms I have firsthand experience with, so everything you read here is based on my personal use and ongoing experiences.
1. Mailchimp:
If you’re like me who’s a big fan of email platforms that have user-friendly interfaces, Mailchimp meets these requirements including other robust features.
- Free Plan: Up to 2,000 subscribers and 10,000 emails per month.
- Essentials: Starts at $10/month for 500 subscribers, and includes additional templates and support.
- Standard: Starts at $15/month for 500 subscribers, and includes advanced automation.
- Premium: Starts at $299/month for 10,000 subscribers, offers all features and priority support.
Note: I loved using Mailchimp until I was banned and then switched over to converkit which was the best decision ever made.
2. Converkit:
The user interface, simplicity, cost-efficiency, and high delivery rate are some of the reasons I switched over to ConvertKit.
- Cost: Free for up to 10,000 subscribers. Paid plans start at $29/month.
- Features: Landing pages, forms, email sequences, and integrations with various tools.
- Experience: I use ConvertKit and have generated over $15,000 MoM from email marketing to Nigerian clients.
You only start paying when you have over 10,000 subscribers, making it a great starting point.
3. SendinBlue:
SendinBlue is known for its affordability and comprehensive features.
- Free Plan: Unlimited subscribers, up to 300 emails/day.
- Lite: Starts at $25/month for 10,000 emails.
- Premium: Starts at $65/month for 20,000 emails, and includes advanced features and support.
3. GetResponse:
GetResponse offers a wide range of marketing solutions, including email marketing.
- Basic: Starts at $15/month for 1,000 subscribers.
- Plus: Starts at $49/month for 1,000 subscribers, and includes additional features like webinars.
- Professional: Starts at $99/month for 1,000 subscribers, offers automation builder, and more.
- Max: Custom pricing for advanced needs and high-volume senders.
Cost Comparison
To help you decide, here’s a cost comparison for a business with 5,000 subscribers:
- Mailchimp Essentials: $52.50/month
- SendinBlue Lite: $39/month
- GetResponse Basic: $45/month
Additional Costs to Consider:
While the subscription fee is the primary cost, there are other potential expenses:
- Template Design: Custom templates may require design fees.
- Training: Investing in training for your team can improve your email marketing efforts.
- Deliverability Tools: Tools to ensure your emails land in inboxes might incur additional costs.
Tips to Reduce Costs:
1. Choose the Right Plan: Start with a basic plan and upgrade as your needs grow.
2. Annual Billing: Opt for annual billing to save on subscription fees.
3. Clean Your List: Regularly remove inactive subscribers to keep costs down.
4. Use Free Trials: Take advantage of free trials to test platforms before committing.
Rounding Up?
Email marketing software is an essential investment for businesses looking to grow their audience and drive sales.
In Nigeria, the cost can vary widely based on your needs and the features you require.
By understanding the factors that influence the cost and carefully selecting the right platform, you can optimize your email marketing efforts without breaking the bank.
Whether you are a small business just starting or a large enterprise, there’s an email marketing solution that fits your budget and needs.
