GohighLevel Vs Mailchimp: $711 Spent- Winner Is?

In this post, $711 was spent to review GoHighLevel vs Mailchimp.

And £182.61 was spent on Mailchimp.

And the results?

• 43.2% Open Rate
• 19.2% CTR

Solid results from someone who used the platform.

On the other hand, Gohigh level.

I’ve spent over $1000 monthly on GoHighLevel’s SaaS subscription for clients.

• 11096 email sent
• 20.28% open rates
• 6 Bounced

Among the top contenders are HighLevel and Mailchimp, two platforms that promise to revolutionize how you connect with your audience, automate tasks, and grow your business.

• But how do they stack up against each other?
• More importantly, which one is the best fit for your needs?

Let’s break it all down, feature by feature.

Ease of Use: Intuitive vs. Beginner-Friendly

I’ve tested it all when it comes to usability.

The truth is that both platforms excel but for different audiences.

With Gohighlevel:

HighLevel is a powerful all-in-one tool designed for agencies and businesses, offering advanced features for automation, marketing, booking, communication, and more.

While its extensive capabilities can seem overwhelming, not every feature is essential for every business.

You can focus on mastering the features that align with your specific needs, making HighLevel easier to learn especially for beginners.

For example, HighLevel allows you to:

• Automate workflows
• Manage marketing campaigns
• Book clients
• Handle calls and SMS
• Build websites and courses
• Create membership platforms
• Offer white-label solutions for agencies

In my case, I primarily use features like calls, SMS, and marketing automation while skipping others that aren’t relevant to my business.

This approach simplifies the learning process and saves time.

Mailchimp:

Simplicity Designed with beginners in mind, it offers a clean interface and step-by-step guides to help you hit the ground running.

But here’s the catch: simplicity comes at the expense of flexibility.

If your marketing needs grow, Mailchimp might feel limited.

Question for you: Do you value flexibility enough to tackle a steeper learning curve, or is ease of use your top priority?

Features and Functionality: All-in-One vs. Focused Approach

What matters when comparing two platforms together is features and functionality.

GohighLevel:

HighLevel is a marketing tool for all entrepreneurs in any niche.

It combines CRM, email marketing, SMS campaigns, appointment scheduling, and even website building in one platform.

This all-in-one approach means you can streamline your operations and avoid hopping between multiple tools.

And won’t stress this enough.

For agencies managing multiple clients, this is also a game-changer.

Mailchimp:

Mailchimp, by contrast, focuses primarily on email marketing.

Over the years, it has added features like landing pages, basic CRM tools, and social media integrations.

While these enhancements are helpful, they don’t quite match the depth or breadth of HighLevel’s offerings.

Pro tip: If email is just one piece of your marketing puzzle, HighLevel might be a better choice.

But if email marketing is your bread and butter, Mailchimp’s refined focus might be all you need.

Automation: Who Does It Better?

Automation is the heart of modern marketing, and both platforms have strong offerings in this area.

HighLevel:

HighLevel excels in automation customization.

Want to send an SMS to a lead immediately after they fill out a form? HighLevel’s workflows make it possible.

You can also create complex sequences that combine emails, calls, and texts, tailored to your customer journey.

Mailchimp:

On the other hand, Mailchimp keeps automation simple.

It’s great for setting up basic sequences like welcome emails, abandoned cart reminders, or birthday greetings.

But it always won’t meet up with one thing: it lacks the depth and multi-channel integration that HighLevel provides.

If you’re managing a single channel, Mailchimp’s automation might suffice.

But for a fully integrated, multi-channel approach? HighLevel is the clear winner.

Design and Customization: Templates or Total Control?

Mailchimp:

When it comes to design, Mailchimp isn’t left behind.

It offers a library of pre-designed templates, making it easy to create beautiful emails without a graphic design degree.

Its drag-and-drop editor is intuitive, and you can preview your designs across devices to ensure consistency.

Gohighlevel:

HighLevel is less flashy in the design department.

While it offers customization options, its email editor isn’t as polished or beginner-friendly as Mailchimp’s.

That said, its focus isn’t solely on aesthetics—it’s about functionality and integration.

So, if you’re after email campaigns that dazzle visually, Mailchimp has the upper hand.

But if design takes a back seat to functionality in your workflow, HighLevel won’t disappoint.

Analytics: Insights That Matters

Let’s talk numbers. Both platforms offer analytics, but their approach differs.

GohighLevel:

HighLevel goes beyond basic metrics like open and click-through rates.

You can track leads across their entire journey, from the first interaction to conversion.

This holistic view helps you fine-tune your campaigns and measure ROI with precision.

Mailchimp:

Mailchimp, while offering solid analytics for email campaigns, doesn’t provide the same depth.

You’ll get the usual stats—opens, clicks, unsubscribed.

but if you’re looking for detailed customer journey tracking, you’ll need additional tools.

Quick question: Do you prefer quick insights into email performance or a more comprehensive view of your marketing impact?

The answer is up to you.

Pricing: Which One Fits Your Budget?

Here’s where things get interesting.

HighLevel operates on a subscription model that caters to agencies, with plans starting at $97/month.

Gohighlevel pricing might seem steep for small businesses, but when you consider the range of features it offers, the value becomes apparent.

Mailchimp, on the other hand, used to have a freemium model when I was a regular paying customer.

Its free plan is a great starting point for businesses with modest needs, but advanced features require a paid subscription.

Plans start at $13/month, but costs can climb quickly as your email list grows.

But at the moment, the standard plan costs $20/month with 500 contacts limits.

If you’re just starting and need a budget-friendly option for basic email marketing needs, this isn’t a good deal and I recommend converkit over Mailchimp for this.

But for those seeking a comprehensive tool that justifies its cost, HighLevel is worth the investment.

Support and Community: Who Has Your Back?

Support can make or break your experience with any tool.

GohighLevel:

HighLevel provides an onboarding call for new users.

And trust me, their support will teach you all you need to know about their CRM tailored to your business.

I can testify because I once attended the call.

Not just that, they also have responsive customer support, including live chat and a dedicated community for agencies.’

Its active user base often shares tips, helping you make the most of the platform.

Mailchimp:

Mailchimp offers email and chat support on its paid plans with a 3-5 hour customer response time when a support ticket opens.

And also provides you with a library of resources for troubleshooting.

However, its support isn’t as tailored to complex needs as HighLevel’s.

If you’re someone who values a strong support system, especially for advanced workflows, HighLevel edges ahead.

Why I Switched From Mailchimp To Gohighlevel

I’ve always been a big fan of Mailchimp—until I received this message.

My account was suspended due to their automated abuse prevention system, Omnivore.

This machine-learning system flags email addresses from contacts who didn’t directly sign up through Mailchimp.

In short, I was suspended for importing a contact list into my account.

The list came from my marketing campaigns, and I even provided proof of how it was acquired.

However, their support team refused to reconsider.

I’m not alone in this.

And more.

Many users have shared similar experiences in forums.

If you don’t plan on importing contact lists repeatedly, this might not be an issue for you.

But if importing lists is part of your business strategy, I’d think twice about using Mailchimp.

Additionally, Mailchimp has limitations on the number of signup pages you can create, which can be restrictive.

Other platforms, like GoHighLevel, offer more flexibility for tasks like bulk imports and integrations.

If Mailchimp doesn’t support direct integration, you may need to use third-party tools like Zapier, which adds extra costs.

For basic email marketing needs and simple integrations, Mailchimp works fine.

But if you require advanced features and custom integrations, I highly recommend switching to GoHighLevel.