If you’ve ever wondered how to take your email marketing from zero to $15k monthly, you’re in the right place.
We’ll dive into the nitty-gritty of email marketing, specifically using GoHighLevel (GHL), and I’ll share the strategies that have worked wonders for my clients.
Let’s dive right in.
Introduction to GHL Email Marketing
What is GoHighLevel (GHL)?
GoHighLevel is an all-in-one marketing platform designed to help businesses grow.
It combines CRM, email marketing, SMS marketing, and more, by replacing all other marketing tools making it a powerhouse for digital marketers.
If you’re serious about scaling your email marketing efforts, GHL is the tool you need.
Why Email Marketing?
Email marketing remains one of the most effective channels for driving sales and engagement.
It’s direct, personal, and, when done right, incredibly profitable.
With GHL, you can streamline your email marketing processes and focus on what matters—building relationships and driving conversions.
Setting Up Your GHL Account
Getting Started:
First things first, sign up for a GHL account.
The setup process is straightforward, but if you hit any snags, GHL’s support team is fantastic.
Integrating Your Other Marketing Tools:
Do you run Facebook ads?
Google ads?
You rely on Google My Business to generate Leads.
You need to integrate these platforms with Gohighlevel to keep track of all sales and leads in one place.
Integration ensures that all your data flows seamlessly, giving you a 360-degree view of your customers.
Setting Up Your Dashboard:
Your GHL dashboard is your command center.
Customize it to display the metrics that matter most to you.
Whether it’s open rates, click-through rates, or sales generated, having these at a glance helps you stay on top of your game.
Building Your Email List:
Starting from Scratch:
Don’t worry if you’re starting with zero subscribers.
Everyone starts somewhere.
Begin by offering a valuable lead magnet—something your audience can’t resist.
It could be an e-book, a discount code, or an exclusive webinar.
In my case, we receive over 100 leads daily.
This is possible because we integrated GHL with our website, which is a software company, allowing emails to flow into GHL automatically.
Growing Your List:
Promote your lead magnet across all your channels.
Use social media, blog posts, and even paid ads if your budget allows.
Remember, the goal is to attract people genuinely interested in what you offer.
Maintaining List Health:
A healthy email list is crucial for high engagement rates.
Regularly clean your list to remove inactive subscribers.
GHL makes this easy with its list management tools.
Crafting Irresistible Email Campaigns:
Subject Lines that Work:
Your subject line is the first thing recipients see, so make it count.
Keep it short, intriguing, and relevant. Personalization works wonders here.
For example, “John, Unlock Your Exclusive Discount” is more engaging than a generic “Exclusive Discount Inside.”
Content that Converts:
Once they open your email, your content needs to be delivered.
Focus on providing value.
Whether it’s informative content, exclusive offers, or entertaining stories, ensure every email serves a purpose.
Note: You might also want to add an email signature to boost your CTR.
Design Matters:
An eye-catching design can significantly boost your engagement rates.
Use GHL’s drag-and-drop email builder to create visually appealing emails that look great on any device.
Automating Your Email Marketing
Welcome Series:
A well-crafted welcome series can set the tone for your relationship with new subscribers.
Use GHL’s automation features to create a series of emails that introduce your brand, provide value, and build trust.
Drip Campaigns:
Drip campaigns are perfect for nurturing leads over time.
Segment your audience based on their interests and behavior, then send them targeted content that moves them down the sales funnel.
Re-Engagement Campaigns:
Not all subscribers will stay active forever.
Use re-engagement campaigns to win back inactive subscribers. Offer them something special to reignite their interest in your brand.
Analyzing and Optimizing Performance
Key Metrics to Track:
To know if your email marketing is working, you need to track the right metrics. Focus on open rates, click-through rates, conversion rates, and unsubscribe rates. These will give you a clear picture of how your campaigns are performing.
A/B Testing:
Never stop testing.
A/B testing allows you to experiment with different subject lines, content, and designs to see what resonates best with your audience.
Use GHL’s built-in A/B testing tools to make this process seamless.
Continuous Improvement:
Email marketing is an ongoing process.
Continuously analyze your results and make data-driven decisions to improve your campaigns. The goal is to constantly evolve and adapt to your audience’s preferences.
Advanced Strategies for Scaling Up
Segmentation and Personalization:
As your list grows, segmentation becomes even more critical. Divide your audience into smaller, more targeted groups and personalize your messages. The more relevant your emails, the higher your engagement rates will be.
Dynamic Content:
Dynamic content allows you to tailor different parts of your email to different segments of your audience. This level of personalization can significantly boost your engagement and conversion rates.
Behavioral Triggers:
Set up behavioral triggers to send automated emails based on specific actions your subscribers take. For example, if someone abandons their cart, send them a reminder email with a special offer.
8. Common Pitfalls and How to Avoid Them
Overloading with Emails:
Nobody likes to be bombarded with emails. Find the right balance in your sending frequency. Too many emails can lead to high unsubscribe rates, while too few can cause your audience to forget about you.
Ignoring Mobile Optimization:
than half of all emails are opened on mobile devices. Ensure your emails are mobile-friendly.
GHL’s templates are responsive, but always test your emails on different devices to be sure.
Not Providing Value:
If your emails aren’t providing value, your subscribers will lose interest.
Always focus on delivering content that is informative, entertaining, or offers a tangible benefit to your audience.
9. Conclusion and Next Steps
Recap:
We’ve covered a lot of ground in this guide.
From setting up your GHL account to crafting irresistible email campaigns and automating your processes, you now have the tools and knowledge to take your email marketing to new heights.
Action Plan:
1. Set Up Your GHL Account: If you haven’t already, sign up for GHL and get your account set up.
2. Build Your List: Create a compelling lead magnet and promote it across your channels.
3. Craft Your Campaigns: Use the tips and strategies outlined in this guide to create engaging and effective email campaigns.
4. Automate and Optimize: Set up automation workflows and continuously analyze your performance to make data-driven improvements.
Final Thoughts:
Email marketing is a journey, not a destination.
Stay committed, keep learning, and adapt to your audience’s needs.
With GHL and the strategies in this guide, you’re well on your way to email marketing success.
Now, go out there and make it happen!
Remember, friends, the sky’s the limit.
Happy emailing!
Does GoHighLevel Charge for Emails?
You might be wondering if GHL charges for emails.
Well, here’s the scoop.
GHL offers an all-in-one marketing platform that includes email marketing as part of its package.
Unlike some platforms that charge per email sent, GHL’s pricing is more inclusive.
Depending on your subscription tier, you get a certain number of emails included.
For instance, the Starter plan includes basic email capabilities, while the Agency Pro plan offers more advanced features and higher limits.
So, why is this beneficial? Simple.
It means you can focus on crafting killer emails without stressing over incremental costs.
Remember, having a clear understanding of your platform’s pricing structure is crucial to effectively manage your budget and maximize ROI.
How to Do Email Marketing on GHL
Alright, now that you know about the pricing, let’s dive into the juicy stuff—how to actually do email marketing on GHL. Here’s a step-by-step guide to get you rolling:
1. Set Up Your Account: If you haven’t already, sign up for a GHL account.
Choose a plan that suits your needs.
2. Build Your Email List: Import your existing contacts or start fresh by creating opt-in forms.
GHL makes it easy to integrate these forms on your website or landing pages.
3. Create an Email Campaign: Navigate to the Email Marketing section in your GHL dashboard.
Here, you can create and manage your email campaigns.
Choose from a variety of pre-designed templates or create your own.
4. Segment Your Audience: Use GHL’s segmentation tools to target specific groups within your email list.
This ensures your messages are relevant and personalized, increasing engagement rates.
5. Design Your Email: Use the drag-and-drop editor to design visually appealing emails.
Add images, buttons, and links to make your emails interactive.
6. Automate Your Emails: Set up automation sequences to send emails based on user actions.
For example, you can send a welcome email when someone subscribes or a follow-up email after a purchase.
7. Track Your Performance: Use GHL’s analytics tools to monitor the performance of your email campaigns.
Track metrics like open rates, click-through rates, and conversions to see what’s working and what needs improvement.
Can I Use GoHighLevel for Email Marketing?
Absolutely! GoHighLevel is not just for CRM or funnel building—it’s a powerhouse for email marketing too.
Whether you’re a small business owner, a marketer, or a digital agency, GHL has got you covered.
Here’s why GHL is perfect for email marketing:
– Comprehensive Features: From basic email campaigns to complex automation sequences, GHL offers a wide range of email marketing features.
– User-Friendly Interface: The platform is designed to be intuitive, making it easy for beginners to get started while offering advanced options for experienced marketers.
– Integration Capabilities: GHL seamlessly integrates with other marketing tools and platforms, allowing you to create a cohesive marketing ecosystem.
– Cost-Effective: With GHL, you get more bang for your buck.
Its inclusive pricing model means you get access to multiple marketing tools for a single price.
GHL Email Pricing
Understanding GHL’s email pricing is crucial to effectively managing your marketing budget.
As mentioned earlier, GHL includes email capabilities within its subscription plans.
Here’s a breakdown:
– Starter Plan: Includes basic email marketing features. Great for small businesses just starting with email marketing.
– Agency Plan: Offers more advanced features, including higher email limits and advanced automation capabilities. Perfect for growing businesses and marketing agencies.
– Agency Pro Plan: The top-tier plan with the most comprehensive email marketing features, unlimited email sends, and priority support. Ideal for large businesses and agencies managing multiple clients.
The beauty of GHL’s pricing model is that it scales with your business.
As your email marketing needs grow, you can upgrade to a higher plan without having to switch platforms.
Final Thoughts
There you have it—a comprehensive guide to mastering email marketing with GoHighLevel.
By now, you should have a clear understanding of how to leverage GHL’s features to create impactful email campaigns that drive results.
Remember, the key to success in email marketing is consistency and personalization.
Keep experimenting, track your performance, and tweak your strategies based on the insights you gather.
Happy emailing!
And remember, if you have any questions or need further guidance, don’t hesitate to reach out.
Your journey to $15k a month starts now!
