Over the past six months, I’ve spent over $4,292 in client expenses on GoHighLevel CRM.
With that, I have:
- Sent over 3000+ emails
- Managing 20+ active automation triggers
- Made over 450 calls
I’ve put this platform to the ultimate test.
When I say I’m in the best position to review this software, trust me—this is a hands-on, no-fluff breakdown of what works, what doesn’t, and whether GoHighLevel lives up to the hype.
Let’s dive in!
What Is GoHighLevel?
Go-HighLevel is an all-in-one marketing and CRM platform designed to help agencies, marketers, and small businesses manage their workflows in one place.
It combines tools for lead generation, email marketing, sales funnel creation, and customer retention into a single dashboard.
In other words, it’s a Swiss Army knife for marketing professionals.
But let’s get specific—here are the main features that make GoHighLevel stand out:
- Funnel Builder
- Email and SMS Marketing Automation
- Appointment Scheduling
- Reputation Management
- CRM and Pipeline Management
Sounds promising, right? Let’s dive deeper into each feature.
Key Features of Go HighLevel
1. Funnel Builder:
GoHighLevel offers a funnel builder similar to tools like ClickFunnels or Leadpages.
You can create landing pages, opt-in forms, and sales funnels to guide prospects through your marketing journey.
What I Like:
- Drag-and-drop functionality makes it easy for beginners.
- Tons of templates for various industries.
What Could Be Better:
- Customization options are slightly limited compared to dedicated funnel builders.
If you’re already using a platform like ClickFunnels, you might feel the difference.
But for an all-in-one tool, it’s solid.
2. Email and SMS Marketing Automation:
This is where Go HighLevel shines.
It allows you to create multi-step email and SMS campaigns, complete with triggers and conditions.
Use Case Example:
Let’s say a lead fills out a form on your landing page.
You can automatically send a thank-you email, followed by a reminder SMS a day later.
What I Like:
- Easy-to-use automation builder.
- Integrates seamlessly with other tools in the platforms
Still, for marketers juggling multiple tasks, the convenience of having email and SMS under one roof is a game-changer.
3. Appointment Scheduling
The built-in calendar system is perfect for booking calls, consultations, or meetings.
Think of it like Calendly, but fully integrated directly into your CRM.
What I Like:
- Clients can book appointments directly from your landing page.
- Automated reminders reduce no-shows.
What Could Be Better:
- Syncing with external calendars (e.g., Google Calendar) can be tricky at times.
- For agencies offering coaching or consulting services, this feature is invaluable.
4. Reputation Management
Managing online reviews is a headache for many businesses.
Go HighLevel simplifies this by letting you request, track, and respond to reviews from one dashboard.
What I Like:
- Sends automated review requests to clients.
- Consolidates reviews from multiple platforms (Google, Facebook, etc.).
What Could Be Better:
- Limited integration with niche review sites.
- If your business relies heavily on local SEO, this feature alone could justify the subscription cost.
5. CRM and Pipeline Management
GoHighLevel’s CRM lets you track leads as they move through your sales funnel.
You can assign tasks, set follow-up reminders, and get a bird’s-eye view of your pipeline.
What I Like:
- Highly customizable pipelines.
- The visual interface makes it easy to manage leads.
What Could Be Better:
- The CRM isn’t as robust as dedicated platforms like HubSpot or Salesforce.
That said, for small businesses and agencies, it’s more than enough to get the job done.
Setting Up GoHighLevel
Let’s talk about the onboarding process.
Getting started with GHL was relatively straightforward.
After signing up, I received a Link to an onboarding mail from Gohighlevel support.
For someone who’s mildly tech-savvy, it wasn’t overwhelming, but beginner-friendly to learn how the CRM works
The setup process involved connecting my email accounts, and phone numbers, and integrating existing tools like Facebook Ads.
This part was a breeze, thanks to the step-by-step instructions provided by Gohigh-level support.
However, when I tried to import a CSV file of leads, I ran into some formatting issues.
It took a bit of trial and error to get it right, but once I did, everything synced perfectly
Pricing
Now, let’s talk numbers.
Go HighLevel offers three main pricing tiers:
- Agency Starter Account: $97/month
- Agency Unlimited Account: $297/month
- White-Label Mobile App + Agency Pro Account: $497/month
Here’s the deal: The pricing might seem steep, but when you consider the number of tools it replaces (funnel builders, email platforms, CRMs, etc.), it’s actually a bargain.
Pros and Cons of Go HighLevel
Pros:
- All-in-One Solution: No need to juggle multiple subscriptions.
- Ease of Use: Intuitive interface, even for beginners.
- Cost-Effective: Saves money compared to buying separate tools.
- Custom Branding: Perfect for agencies wanting to white-label the platform.
Cons:
- Learning Curve: The sheer number of features can be overwhelming at first.
- Limited Integrations: Doesn’t integrate with as many third-party tools as competitors.
- Mobile App Issues: The app isn’t as polished as the desktop version.
Who Is Go HighLevel Best For?
Go HighLevel is ideal for:
- Marketing Agencies: Especially those managing multiple clients.
- Small Businesses: Looking for an affordable all-in-one solution.
- Freelancers: Who need robust CRM and automation tools without breaking the bank.
However, if you’re a large enterprise or need advanced analytics and integrations, you might want to look elsewhere.
Final Verdict
So, is Go HighLevel worth it?
If you’re tired of hopping between platforms and want a tool that does it all, Go HighLevel is a no-brainer.
Its automation features, combined with CRM and reputation management, make it a powerhouse for agencies and small businesses alike.
That said, it’s not perfect.
The learning curve and limited integrations might frustrate some users. But for most, the benefits far outweigh the drawbacks.
Would I recommend it? Absolutely—just be prepared to invest some time in learning the ropes.
- What do you think?
- Have you tried Go HighLevel?
Let me know in the comments!
